Squirt: Why Nielson’s Twitter Numbers Suck

The recent kurfuffle over Twitter’s retention rate according to Nielson is a tad ridiculous. Comparing the 30-40% retention rate to those of MySpace and Facebook at the same stage in life is like comparing Sonics to Marios. The major blogs nailed why this comparison doesn’t make sense – Twitter aggressively shutting down spam accounts – but there is a bit more to the story.

Two things I want to add to the discussion:

  • 1,000 Following/Day Limit – Since Twitter limited ALL accounts to allow only 1,000 new friends a day, the number of spam accounts has skyrocketed.
  • Low Time Investment – Automated systems (which I won’t link to here) can create tons of throwaway spam accounts.

Anyone else want to add to the discussion? Leave a comment (or two).

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